2016م - 1444هـ
التسویق الاخضر ودوره في تحقیق الاهداف

الاستراتیجیة للتسویق

بحث تطبیقي في الشركة العامة للصناعات الجلدیة

الاستاذ المساعد سناء حسن حلو

معهد الادارة -الرصافة

المدرس مدیحة عباس خلف

معهد الادارة -الرصافة



Abstract

The study deals with Green Marketing and their role in the implementation of

strategic marketing goals. It focuses upon management levels in the State Company of

Leather Industries, who are the directors managers.

The problem of research is to see the role of Green Marketing in achieving the

strategic goals of marketing, which are the directions that are mostly influenced. It aims

at achieving number of knowledge goals depending on two major hypothesis.

A questionnaire is used in data gathering and information concerning research. A

sample of (30) managers is selected in addition to the head departments in the

company. In order to treat data, a number of statistical methods such as the mean,

standard deviation, simple linear regression and correlation were applied. The results

indicated that there is a significant relationship for the Green Marketing in the strategic

marketing goals.