2008م - 1444هـ
Business Research Methods



Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research. ... Managers are educated and want some information produced by the classical research method.



The two basic research approaches are quantitative and qualitative research. Both types have different purposes. Quantitative research is statistics-based.



field research. Any activity aimed at collecting primary (original or otherwise unavailable) data, using methods such as face-to-face interviewing, telephone and postal surveys, and direct observation.



Data collection/analysis. ...

Surveys. ...

Interviews and focus groups. ...

Website Traffic data. ...

Case studies.