2014م - 1444هـ
نبذه عن الكتاب:



Marketing management – definitions, concepts and managerial functions, ‘Four Ps’ of

marketing-mix, market and marketing environment, consumer behaviour- learning and

consumer’s involvement, communication and persuasion, legal aspects of marketing, business

law and political system, legislation in marketing of agro products, consumer protection, etc;

sales forecasting; marketing planning; marketing strategy; new product development, pricing

strategy for new products, product life cycle (PLC), physical distribution, distribution

channels, pricing; advertising management-communication, publicity; sales promotionimportance; sales management; marketing organization – definition, principles, models,

factors influencing, etc; marketing information system - types, basis, need, characteristics,

marketing intelligence; marketing control, steps in marketing control; agricultural price

policy-objectives, levels of support; international trade, importance, terms of trade, trends and

composition of India’s foreign trade and foreign trade policy.